EVENT MARKETING RESOURCING · FOR EVENT ORGANISER
Event marketing resourcing,
embedded in your team.
From a marketing assistant for six weeks, to a Marketing Director for twelve months, to a full embedded team running an event cycle. Real event marketing people, working alongside yours, at the level and pace you actually need.
A selection of B2B event organisers we've worked with.
WHAT CDM IS
Marketing capability for B2B events, available the way you actually need it.
CDM is a flexible resourcing solution for B2B event organisers. We provide event marketing people at every level from marketing assistant to Marketing Director on the durations, in the team shapes, and with the working pattern that actually fits what you're trying to deliver.
Some clients need a single contractor for six weeks. Some need a senior consultant two days a week. Some need a full embedded team running an event cycle from launch to delivery. Some need someone to plug a maternity gap, a resignation, or a peak-season crunch. Some need ongoing strategic leadership. We do all of it — for events, by people who've spent their careers in events.
What's consistent is the standard. Every contract is overseen by our Founder Caylee Donaldson who ensures the smoother delivery of every engagement. Every contractor on the bench has been hand-picked from inside the event industry. Every piece of work is billed transparently against agreed scope. We're not an agency, not a recruitment firm, not a freelance marketplace. We're the people event organisers call when they need event marketing capability, in whatever shape, without the overhead of permanent hiring.
RECENT RESULTS
HOW CDM ENGAGEMENTS WORK
Five shapes, scoped to what you actually need.
Most engagements are a variation on one of these five. We'll match the shape to your situation in the first conversation.
Not sure which shape fits? The free consultation is where we work it out together · Book a consultation →
WHO WE WORK WITH
Event organisers across exhibitions, conferences, summits and senior-audience programmes.
We work with exhibition and trade-show organisers. Conference and summit producers. Senior-audience and invitation-only programmes. B2B media businesses running events as a revenue line. Membership organisations with flagship gatherings.
What our clients have in common isn't size, it's seriousness. They take their events seriously, they take their audience seriously, and they want the people on their marketing team to do the same. The seniority of the engagement varies by need; the standard doesn't.
International clients welcome. All work is delivered remotely.
THE TEAM
Senior leadership. A specialist bench. Hand-picked, all event-led.
CDM is led by Caylee Donaldson, who founded the firm in 2024 after a decade leading B2B event marketing in-house. The senior consulting team includes 4-5 partner-level marketers, each with 10+ years of event marketing experience.
The wider bench, the contractors who deliver alongside the senior team, has been hand-picked from inside the event industry. Marketing assistants who've worked at major exhibition organisers. Email and CRM specialists from publishing-led conferences. Campaign managers who've launched senior-audience summits. The bench is the difference between flexible resourcing that's generic and flexible resourcing that's actually fit for events.
Capacity is deliberately tight. We aim to keep CDM at a maximum of 25-30 active engagements at any one time, so the leadership oversight on every account is real, not nominal.
HOW WE WORK IN PRACTICE
How we rebuilt the rebook funnel on a flagship conference, taking retention from 41% to 68% in twelve months.
The client's flagship B2B conference had hit a ceiling. Strong first-time registration, but rebook had dropped from 58% to 41% in two editions. Finance was asking hard questions. The team knew creative wasn't the problem, the funnel was.
We rebuilt the post-event journey from the ground up. New segmentation in the CRM. A rebook programme that started pre-event, not after. Sponsor retention work run alongside, not separately. Twelve months later, rebook sat at 68, and the team had a system they could run without us.
OUTCOMES
41% → 68%
Rebook rate, 12 months
+£840k
Retained revenue, edition over edition
3.2x
CRM engagement, pre-event window
A FREE TOOL
Where is your event marketing leaking?
A 12-question diagnostic across the four numbers that matter — registrations, rebook, sponsor pipeline, and marketing leadership. Take it in 10 minutes. Get a tailored read on what's likely to move the needle on your next event cycle.
Looking for additional frameworks, documents and resources to support your event marketing?
Visit our free resource page · Visit CDM Insights →
THE CDM FAMILY
Two specialist sub-brands for the work that needs its own focus.
Some marketing problems need a dedicated specialist firm rather than a flexible resourcing solution. We've built two — both inside the CDM family, both event-led, both run by the same leadership.
