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THE EVENT MARKETING PARTNER FOR EVENT ORGANISERS
We own the numbers
that move the business.
Delegate acquisition. Sponsor pipeline. Rebook and retention. We're the senior specialist partner event organisers bring in when the targets have to move — strategy, systems and launch-week delivery, inside your team.
RECENT RESULTS
Trusted by renound event organisers
THREE WAYS WE WORK
Senior accountability, shaped around the event cycle.
Most event-led teams don't need another freelancer or another agency on retainer. They need senior specialists who understand the commercial pressure, and can flex between strategic direction and hands-on delivery as the cycle demands. We work three ways.
POINT OF VIEW
"Most event marketing doesn't fail at creative. It fails at the funnel, and the funnel is what finance actually reads."
Founder, Caylee Donaldson
BUILT FOR EVENT-LED BUSINESSES
We do one thing. Event marketing, for organisers measured on commercial outcomes.
Clients typically bring us in at the points where the cycle puts the most pressure on the marketing function:
A new event or product launch with aggressive registration targets.
A maternity, absence, or leadership gap during the critical pre-event window.
A portfolio that's outgrown its current marketing leadership.
A flagship returning with rebook numbers that have slipped.
A sponsor pipeline that's stalling and needs rebuilding.
A specialist skill gap — paid, CRM, content — that's choking delivery.
HOW WE WORK IN PRACTICE
How we rebuilt the rebook funnel on a flagship conference, taking retention from 41% to 68% in twelve months.
The client's flagship B2B conference had hit a ceiling. Strong first-time registration, but rebook had dropped from 58% to 41% in two editions. Finance was asking hard questions. The team knew creative wasn't the problem, the funnel was.
We rebuilt the post-event journey from the ground up. New segmentation in the CRM. A rebook programme that started pre-event, not after. Sponsor retention work run alongside, not separately. Twelve months later, rebook sat at 68, and the team had a system they could run without us.
OUTCOMES
41% → 68%
Rebook rate, 12 months
+£840k
Retained revenue, edition over edition
3.2x
CRM engagement, pre-event window
SENIOR SPECIALISTS
A small, deliberately senior team.
CDM is a focused network of event marketing specialists — each with a decade-plus in the discipline, each senior enough to be trusted with the number from day one. You get one lead consultant as your point of accountability, and the right specialist depth behind them.