Yes, we do. At CDonaldson Marketing, we don’t believe in off-the-shelf solutions. Every business is different, and so are its marketing needs. That’s why all our services are fully tailored to your specific goals and challenges. Whether you need ongoing strategic support, a one-off project, or a flexible partnership, we’ll work with you to create a bespoke package that fits your business perfectly. Our approach is entirely consultative—starting with understanding your objectives, and then crafting a marketing solution that delivers measurable results. Contact us to explore how we can create a custom solution for your business.

No, ad spend is not included in our quotes. Our quotes cover the costs for our services, such as strategy development, campaign management, content creation, and optimisation. The actual budget for paid advertising (such as Google Ads or social media ads), or physical assets (direct mail, print) is managed separately and will be billed directly by the supplier. We take a zero-based budgeting approach to marketing spend, meaning we provide a detailed breakdown of all planned advertising activities, projected costs, and expected ROI based on industry benchmarks or previous performance. You’ll have full control over approving the ad budget before any spend is committed, ensuring full transparency and flexibility.

Our partnerships are designed to be flexible and adaptable to your business needs. Typically, clients start with an initial 6-month partnership, which gives us the opportunity to implement and optimize a tailored marketing strategy. This timeframe allows us to deliver measurable results while refining and adjusting campaigns as needed. For businesses looking for more immediate or one-off support, we also offer on-demand services. These can be tailored to address specific marketing challenges or deliverables without committing to a long-term partnership. Whether you need a one-time project like a Competitor SWOT Analysis or a tailored sales brochure, our on-demand services offer the same level of expertise with a focus on efficiency. Whatever your needs—whether a long-term partnership or quick, targeted solutions—we can adapt to your goals and provide the support you need.

At CDonaldson Marketing, we provide a wide range of bespoke marketing services designed to meet the unique needs of your business. Our offerings span both long-term strategic partnerships and on-demand solutions, so you can choose the level of support that best suits your goals. Here’s a snapshot of what we offer: Strategic Marketing Partnerships: We act as your plug-in marketing team, providing ongoing support to develop and execute comprehensive marketing strategies tailored to your business. Competitor SWOT Analysis: Gain insights into your competition and discover opportunities to strengthen your position in the market. Brand Identity & Corporate Boilerplates: Create a compelling and consistent brand identity that resonates with your target audience and aligns with your business vision. Social Media Management: We manage your social media platforms to ensure consistent engagement, brand presence, and growth across channels. Sales Collateral Design: Whether it’s a brochure, flyer, or digital asset, we design impactful sales collateral that helps convert prospects into clients. Content Creation: From blog posts and newsletters to web copy and email campaigns, we craft engaging content that connects with your audience and drives action. Website Management & CRO: We optimise your website for user experience and conversion, ensuring that visitors are engaged and converted into leads. Marketing Automation & Analytics: Automate your marketing processes and leverage data insights to make informed decisions and achieve measurable results. If you're looking for a fully tailored solution or support with a specific marketing challenge, we're here to help. Get in touch to discuss how we can customise our services to meet your needs.

Absolutely! Our goal is to build long-term relationships that adapt as your business evolves. You can easily extend or renew your partnership with us at any time. As we approach the end of your initial contract, we’ll review the progress we've made, discuss any new goals or challenges, and outline the next steps to continue driving results - this conversations tends to happen 4 weeks before contract end. If your business needs shift or you want to scale up your marketing efforts, we can adjust the scope of our partnership to reflect those changes. Whether you’re looking to renew on a rolling basis or extend for a longer term, we’ll work with you to ensure the partnership continues to meet your objectives.

We understand that business needs can change, which is why we offer flexibility in our contracts. Either you or CDM can terminate the contract with 21 days' prior written notice. This notice period allows for a smooth transition, ensuring that any ongoing work can be wrapped up effectively and both parties can plan for the change. Our goal is to make sure that, should the need to cancel arise, the process is as seamless and transparent as possible.

We start every project by conducting a thorough audit of your current marketing activities, understanding your target audience, and identifying key business goals. This ensures that all strategies we develop are fully aligned with your unique needs and objectives.

Your project will be led by experienced professionals from CDM, with Caylee Donaldson typically handling the set-up phase and a consultant managing day-to-day execution. Caylee also provides oversight and guidance to ensure quality and consistency throughout the project.

We rely on data-driven insights to measure campaign success, using key performance indicators (KPIs) such as engagement rates, lead conversions, revenue growth, and return on investment (ROI). Regular reports are provided to keep you informed of progress.

We maintain open communication throughout the project, so if any concerns arise, we encourage you to discuss them with us. We’re committed to making adjustments and ensuring the campaign continues to meet your expectations.

Our partnerships are designed to be ongoing and flexible, evolving with your business as it grows. Many clients start with an initial 6-month contract, with the option for a 3-month break if their circumstances change. However, most find that as our collaboration progresses, we continue working together on a rolling basis, with each 6-month contract adapting to their evolving business goals. This structure ensures we can support your business through growth, challenges, and market shifts in the long term.

We integrate smoothly with your existing team, working alongside them to complement their efforts and provide specialised expertise. Whether it’s strategy, execution, or specific technical skills, we fill in the gaps and elevate your team’s performance. We also see this as an opportunity for upskilling—your team will learn new approaches and best practices, creating a positive ripple effect within your organisation.

We work across a broad range of industries, including energy, technology and innovation, fostering and childcare, health and wellbeing, consumer goods, and professional services. Regardless of your industry, our approach begins with a deep dive into your business, culminating in the creation of a custom corporate boilerplate (RRP: £900). This foundational document outlines your brand’s voice, mission, and strategic priorities, and informs everything from communications to creative assets, tactics and campaign incentives.

The discovery phase is where we really get to know your business. Over two meetings (one 1-hour session and one 30-minute follow-up), we explore your goals, challenges, audience, and existing marketing efforts. From there, we create a tailored marketing proposal that includes a strategy outline and detailed quote, broken down by setup and ongoing execution fees. This phase is key to ensuring we build a strategy that aligns with your vision and objectives from day one.

Yes, transparency is at the heart of our partnership. We provide regular monthly reports on campaign performance, key metrics, and ongoing adjustments. In addition to these reports, we hold review calls where we walk you through the results and discuss the next steps. We believe in keeping you informed and involved throughout the process, making data-driven decisions together.

Results vary depending on the scope of work, the market, and the tactics we deploy, but you can typically expect to see early indicators of success within the first 3 months. Whether it's improved engagement, higher-quality leads, or increased monthly sales we aim to demonstrate measurable progress while continuously refining our approach to deliver long-term, sustainable growth.

Absolutely. Our partnerships are designed to be fully adaptable to your specific needs. We offer flexible options, ranging from 0.5 to 5 days per week, and pricing is structured by the day based on the level of CDM consultant required to support your business. Whether you need high-level strategic input or day-to-day marketing execution, we tailor our involvement to fit your goals. Additionally, we understand that business priorities can shift. If you need to adjust focus or scale efforts during the contract, we’re more than ready to recalibrate the strategy and adapt our services accordingly. Flexibility is at the core of what we do, ensuring we grow with you and continue to meet your evolving needs.

Our pricing is clear, transparent, and tailored to your specific needs. During the discovery phase, you’ll work directly with CDM's Founder, Caylee Donaldson, who will craft a business proposal based on your goals and requirements. In the proposal, we provide a detailed breakdown of costs, which typically includes both setup fees (covering initial strategy, corporate and visual branding, onboarding, etc.) and execution fees (for ongoing campaign management, content creation, and other deliverables). This ensures complete transparency, so you know exactly where your investment is going—there are no hidden costs or surprises. Please note that marketing spend (such as advertising budgets) is not included in CDM's fees and remains the responsibility of the client. We operate with a zero-based budgeting approach, meaning any proposed spend on advertising or campaigns comes with a full breakdown of activities, associated costs, and an estimated ROI based on historical performance data or industry benchmarks. You will always have the final say on whether to approve or adjust any marketing spend.

Getting started is simple. The first step is to reach out to us through our website or by scheduling a free consultation. During this initial stage, we’ll set up an introductory call to learn more about your business, your goals, and the challenges you’re facing. If it feels like a good fit on both sides, we’ll move into the discovery phase, which includes two meetings where we dive deeper into your needs and start crafting a tailored marketing strategy for your business. Once the discovery phase is complete, we’ll present a detailed marketing proposal, including setup and execution fees, so you have a clear understanding of how we’ll work together. If everything aligns with your expectations, we sign the contract, and the partnership begins. From there, we become your plug-in marketing team, fully committed to helping your business grow and succeed.

Pricing is tailored to your specific needs and goals. We provide a detailed quote after the discovery phase, which breaks down costs for setup and ongoing execution. The final cost depends on the services you require, the complexity of the work, and the length of the partnership.

No, our pricing is fully transparent. We outline all costs upfront in our proposal, so there are no hidden fees or surprises along the way. You will have a clear understanding of what’s included in the scope of work before we begin.

For collaborative partnerships, we operate on a monthly invoicing system. Invoices are issued on the 25th of each month, with payment due by the 9th of the following month. This timeline ensures that we can compensate our consultants on time, which typically occurs on the 10th of each month. For example, an invoice for October 2024 will be sent on October 25, 2024, and payment will be due by November 9, 2024. For on-demand services or one-off projects, payment is required upfront before the project begins.

For ongoing collaborative partnerships, we invoice on a monthly basis. Invoices are issued on the 25th of each month, and payment is due by the 9th of the following month. This ensures smooth operations and allows us to compensate our consultants on time. For one-off or on-demand services, payment is required upfront before the project begins. In some cases, for larger one-off projects, invoices may be issued at key milestones. All payment terms and details will be clearly outlined in your contract.

No, ad spend is separate from our service fees. We manage and optimise your ad campaigns, but the budget for paid media is handled separately, and you will be billed directly by the advertising platforms. You maintain full control over your ad spend, with transparent reporting and recommendations from us.

Refunds are generally not available for work that has already been completed. However, if you need to cancel the contract, the process will follow our 21-day notice period, and any outstanding work will be addressed accordingly.

Yes, depending on the scope and nature of the project, we can offer flexible payment options. We’re happy to discuss payment plans that align with your budget and ensure both parties are comfortable with the arrangement. Our goal is to make it easy for you to access the marketing support you need while maintaining clear, mutually agreed-upon terms.